Food & Beverage Marketing Photography
When it comes to marketing food & beverages, nothing is more important than your photography. Depending on the use, the image should either set a mood or evoke an emotion that draws your customers in. Composition and lighting are as important, if not more so than the food itself. Whether it’s an award winning wine from the Napa Valley, or a gourmet burger from your local burger joint, the images used to market it help determine the consumers choices.
Every year wineries produce new wines with their own unique flavors from that years harvest. From the inexpensive, bulk produced commercial wines to the limited edition high dollar private reserves, the marketing images should highlight the notes of that particular vintage.
Beverage photography is all about setting a mood. Whether it’s enjoying an after dinner drink with friends or drinking tropical drinks on the beach, the intent of the marketing is the same. The advertiser wants you to visualize yourself enjoying what they are selling. No one knows this better than the liquor industry which sells over $25 billion in spirits in the United States alone.
Everywhere we look from television, magazines and billboards to cookbooks and menus, we are surrounded by images of food. Some are branded for a a specific company while others could be directing you to a specific way of living or eating. Whatever the reason, they al have the same intent; to get you to buy what they are selling. Without reading a word, the viewer has already decided if the like what it is about by the images that are used. No place can the powers of marketing be seen more than in food advertising.